NEARBUY GROUP is pleased to announce that they have been awarded by Marina Mall Abu Dhabi the revamping of their entire digital platform. The project includes Smart Interactive Touchpoints for Wayfinding and Advertising, a new website and a mobile app ensuring visitors and shoppers an omnichannel digital journey. NEARBUY GROUP will deploy 72 interactive and signage screens within the mall premises under a 7-year advertising concession agreement, enlarging its existing network of 2800+ DOOH screens in the UAE. Marina Mall, the leading shopping destination in Abu Dhabi, is geographically located in one of the city’s most prominent districts. It comprises 122,000 sqm of retail space featuring a unique selection of fashion, leisure and entertainment brands arranged over five levels. This strong addition will strengthen and diversify further NEARBUY Media’s offering to the UAE advertising market. It will help advertisers justify and optimize media budgets while enhancing the visitors full fledge digital journey.